Telugu top heroes playing negative roles are few and far between. Some directors and actors believe that the lead role should not be used to portray negativity. Rajamouli stated the same during one his interviews post Bahubali-1. Ram Charan also stated that he doesnt want to do negative roles during Dhruva Promotions.
Jr.NTR seems to be straying one-third away from this path. His new movie under Kalyan Ram’s NTR Arts is tentatively titled as ‘Jai Lava Kusa’. Lava-Kusa are good natured twins and Jai seems to be a evil character. We have seen NTR fail in Script selections and maintaining looks, but he never failed in acting capability. So this role would be a good challenge for him.